What’s Your Mobile Vision – And How Can You Realize It?

What’s Your Mobile Vision – And How Can You Realize It?

 

Available On Demand
Duration 60min
Speakers
Kathy Burger
Editorial Director
Insurance & Technology
Kathy Burger
Katherine Burger is Editorial Director of Bank Systems & Technology and Insurance & Technology, brands of the InformationWeek Financial Services unit of UBM TechWeb's InformationWeek Business Technology Network. She assumed leadership of Insurance & Technology in 1991 and of Bank Systems & Technology in 2003. In addition to directing the editorial strategy of both publications, Kathy is charged with extending the brands through the creation and development of new products, editorial supplements, special publications and live and online events (including I&T's Executive Summit, BS&T's Executive Summit, and live custom events and roundtables on behalf of leading technology companies). She also oversees the brands' daily e-mail newsletters, as well as the Web sites and related online offerings for BS&T and I&T (www.banktech.com, www.insurancetech.com).
Gerald Shields
It Practice Director
The Nolan Company
Gerald Shields
Gerald has over 30 years’ experience managing enterprise IT functions, focusing on enabling the business through effective automation. At Aflac, he served as CIO and in senior IT management for over ten years. He also held senior IT roles at EDS and Lifeway. Gerald is a respected thought leader and innovator in IT management systems, technology strategy, and mobile technology.
Vijai Shankar
Director of Product Marketing
Kony Solutions
Vijai Shankar
Vijai Shankar brings more than 15 years of experience in enterprise software to his role as Director of Product Marketing at Kony, Inc. Shankar’s responsibilities cover Kony’s B2C applications including financial services, insurance, healthcare, and retail. Prior to Kony, Shankar held marketing positions at Genesys and VeriSign where he developed messaging and go-to-market plans for strategic products and drove new customer acquisition programs in key verticals, including financial services and healthcare. Shankar holds a Bachelor’s degree in electronics & communication engineering from Mangalore University, India, and a MBA in marketing from Santa Clara University, Santa Clara, California.

There’s no question that the mobile channel is becoming increasingly important to insurance companies. More than 60% of respondents to Novarica’s recent Mobile in Insurance study said they were planning to add new mobile capabilities in 2013. But how many of these implementations will gain traction with customers, distributors and employees? There are tremendous opportunities – including claims submission, premium payments, policy information access and prospecting --  around mobility in insurance, but to capitalize on them insurers need a cost-effective and scalable strategy for developing robust mobile apps and providing a consistent experience to all constituents across multiple devices and channels. How can insurers gain the mobile advantage?

This free, one-hour webinar, hosted by Insurance & Technology editorial director Kathy Burger, will help insurers take advantage of some of the best practices in mobile strategy:

  • Develop a multi-channel strategy that benefits customers and the bottom line.
  • Manage device and OS fragmentation.
  • Test for reliability, accessibility and performance.
  • Address the needs of different constituencies (policyholders, prospects, agents, etc.).
  • Ensure customer acceptance and use.
  • Comply with security and privacy requirements.

Participating in this webinar will help you learn what goes into a winning mobile implementation and how using a single code base approach can help your organization speed development and cost effectively deploy and maintain apps across multiple channels.

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