The Greater Good: Fraud Detection In The Service Of Genuine Customers
Kathy is a frequent speaker/participant at industry/association/sponsored conferences and events, and also has presented at a number of technology company user group and sales force events, including those produced by IBM, SAS, Microsoft, CSC, Sun Microsystems, Unisys and Oracle, as well as numerous Webcasts sponsored by industry leaders including IBM, Oracle, SAP, SAS, Microsoft and CSC. During Kathy's publishing and media career, in addition to financial services technology she also has covered the real estate and retailing industries. She is a graduate of Carleton College.
Mr. Applebaum was most recently Senior Analyst, Property & Casualty Insurance at Aite Group, prior to which he was President of ClaimForce, a web-based insurance claims technology, supply chain management, and outsourced services company serving North American P&C insurance clients and their trading partners in the automobile and property segments. He was also a Senior Vice President at ADP Claims Services (now AudaExplore, a Solera company) and previously enjoyed a successful career with CCC Information Services where he was a member of the senior management team.
Mr. Applebaum is a frequent chairman, guest speaker and panelist at insurance industry conferences and contributor to major insurance industry publications and has a strong passion for coaching, mentoring, business process innovation and optimization, applying disruptive technology, and managing organizational change in the property & casualty insurance industry and trading partner community.
Claims fraud has a debilitating impact on insurance company profitability – Aite Group estimates that claims fraud in the U.S. P&C industry alone costs carriers $64 billion a year. Yet many in the general public consider it to be acceptable to exaggerate their insurance claims, viewing claims fraud as essentially a victimless crime. This places insurers in an increasingly difficult position, as their efforts to detect and head off claims fraud may be at odds with initiatives to improve customer engagement and loyalty. This is especially challenging in today's increasingly multi-channel environment where hyper-connected social circles empower consumers to broadcast their views about good and bad service experiences – including claims experiences.
At this webinar hosted by Insurance & Technology and BAE Systems Applied Intelligence, you'll learn how effective counter-fraud technology simultaneously and visibly provides protection for genuine claimants, deters would-be exaggerators, and safeguards against hardened fraudsters. We'll discuss what goes into a successful approach to claims fraud that enables insurers to take a more effective approach to fraud – and help transform public perception of it.
- How to persuasively communicate the impact of claims fraud.
- Facilitating rapid, precise and consistent decision making in the investigation process.
- Deploying analytics and big data to provide human users with the right intelligence.
- Demonstrating the impact of suspicious claims and exaggerated events.